There’s a popular myth that getting people together and sharing ideas will boost productivity and lead to innovative solutions. But this old-fashioned way of thinking about groupwork isn’t true. Brainstorming doesn’t work.
So why is this brainstorming so popular? The collaborative strategy’s popularity has been steadily rising since the late 1950s, when the adman Alex Osborn wrote about its supposed ability to maximize ideas per minute in his book Your Creative Power.
For more, read the rest of Elizabeth’s article on PolicyMic.