“Fully Fashioned: The Pringle of Scotland Story,” which looks back on the brand’s distinctly Scottish roots and opened for the first time at London’s Serpentine Gallery during London Fashion Week, arrives today in the fashion house’s home country at the National Museum of Scotland. Operating out of mills in the Scottish Borders town of Hawick since 1815, Pringle is one of the world’s oldest continually operating fashion companies — though it is now more famous for its timeless cashmere sweaters and cardigans than for the Victorian and Edwardian undergarments it started out with. (The brand’s cardigan design originated in the ’20s but didn’t rise to its full pitch of popularity until the ’50s, when Hollywood icons like Sophia Loren heralded in the era of the “sweater girl” and a Pringle cardigan first graced a model on the cover of Vogue.) And on view in the exhibition, curated by Central Saint Martins’s Alistair O’Neill, is a collection of brand imagery (featuring its ambassador, Stella Tennant) alongside a handful of knits from the archives. For more, read Elizabeth’s full article in T: The New York Times Magazine.
A Dance Takes Shape From Pringle of Scotland’s Archives